The French Library of Boston is a non-profit U.S. organization that provides the general public with affordable access to language and cultural education programs.
At the French Library, I successfully revitalized their social media presence and graphic materials. The goal of this project was to increase their brand visibility and align their visuals with their new corporate identity. Through strategic social media campaigns and creative graphic design, we refreshed their online presence, increasing engagement and brand recognition. The French Library is now equipped with visually consistent and captivating material, helping it to better communicate with its audience and convey its unique identity.
We worked together for 4 months to implement a communication strategy for their social media.
For social medias, I first worked on standardizing the content. The French Library had recently changed their visual identity, so I created content based on their activities and events, in the tones of the new graphic chart.
In addition, their objective was to gain more notoriety. We therefore set up a communication strategy on social networks, in order to target a core audience previously defined with the organization.
The tone used, the graphic design and the targeting of advertisements enabled us to increase the audience and followers on Instagram and Facebook.
In a few figures, during the few months we worked with the library :
– 11.1 K accounts reached (+168% before implementing the social media strategy)
– 692 accounts interacted (+36% before the implementation of the social media strategy)
– 3,372 followers on the account (when I arrived, the account had 2,833 followers).
The French Library wanted to set up a Gastronomy and Wine program, so I created a graphic universe and a flyer for the occasion.
Here is the visual proposed for this program.
Creation of a flyer for an educational program to learn French.
Invitation card created for Bastille Day, July 14th.
Also, the French Library needed a visual identity for their Fall Open House event.
Here’s the proposal that was validated by the organization and translated into a flyer and social media publication.
