French-American Chamber of Commerce New England (FACCNE) contacted me to collaborate on the creation of 5 logos for their 5 different forums (FABS, FWBN, FAST, Facc FIN and HR).
After many meetings, they told me what they had in mind for these logos. The aim was for the logos to have a certain coherence between them, so that we understood that the different forums were part of the same brand.
I therefore used color to differentiate them and a graphic element that corresponded to the group in question.
Each logo was accompanied by its own graphic chart.
Here are the 5 logos that were approved by the FACCNE.
The French-American Biotechnology Springboard (FABS) is a team of experienced, French and American volunteers with diverse life science backgrounds and skills.
Here, I wanted to focus on life, which is why my first choice was the color green, symbolizing life, nature, progress and evolution.
For the graphic element, it was obvious to propose a beating heart that perfectly illustrates the FABS group. It also made sense to work with the letter B, for biotechnology.
FACCNE’s Women in Business Network (FWBN) is committed to helping women succeed.
This logo had already been created by the faccne. Following a meeting, we agreed with the faccne that the existing logo needed a refresh. Also, it needed to remain consistent with the other logos created.
The logo I created for this group was inspired by an existing logo.
So as not to distort the existing logo, we keep the same basic colors and graphic elements.
However, the colors and design have been reworked to make it more trendy.
The result is a very explicit logo, with the woman in the foreground, looking straight ahead at the goals to be achieved. The color pink is often the emblem of femininity, so it was used here.
French-American Startup Technology (FAST),
For this logo, the choice of color was orange, a color that represents movement and dynamism. These are the words that inspire me when talking about startups.
For the graphic element, I opted to use the circuitry found on motherboards. It made sense to me, as the illustration reminds me of innovation and progress, which was consistent with startup technology.
FACC’Fin aims to connect New England’s financial professionals. Offering the opportunity to build relationships and expand networks within this community.
For this logo, I chose the color blue to represent finance. The color is associated with values such as strength, quality and seriousness. It inspires confidence. It is often used by health, energy and finance companies.
Here, for the graphic element, we can see a rising arrow. With the rising arrow, I wanted to represent the positive evolution of finance and business.
The goal of the group HR Forum is to create an exchange to provide HR expertise and understanding in regards to both French and American labor relations, regulations, and HR practices.
I chose yellow for its symbolism of social relationships and well-being. Yellow very often conveys a positive message, which I think is an advantage in human relations.
Here we can see that the graphic element is on the letter ‘H’ of Human. Two people can be seen facing each other, bonding like a cohesive team.